CMI (Consumer & Market Insight) Brand Building Specialist & Growth Partner

Experiences & Qualifications

• Minimum 3 years bachelor’s degree in business/economics/marketing
  
• 3+ years of experience in analytics minimum – CMI, CD, analytics, or finance.
  
• Confidence and comfort in working with data / numbers and being analytically sound
  
• Strong organisation awareness & business acumen skills
  
• Adept at data interpretation and art of story telling
  
• Creative problem solving
  
• Ability to overtly challenge and influence stakeholders/managing upwards
  
• Ability to independently set own priorities.
  

Skills

• Marketing 6P acumen
  
• Business acumen (finance & org awareness)
  
• Content development, optimisation & measurement
  
• Market research & insight generation
  
• Creativity & experimentation
  
• Innovation excellence
  
• Social/search insight generation (working with SBA tools & analytics)
  

• CMI specialists support the CMI growth partners to lead specialist analytics, and Brand Building Specialists specifically partner in building end-to-end superiority & elevating brand experiences. The key expectation of this role is to help brand teams understand the levers to pull to build brand love, to elevate experiences, and to measure how well we do these things. In this role you are expected to work with multiple data sets that enable brand understanding & activation - such as UBS, BGS, social & search insights, trends, primary innovation, etc. Focus areas will include innovation/renovation research, media testing & deployment optimisation, building customer growth stories for innovations, leading PLEs etc.
  
• Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. While the role might have a BG-designation (e.g. in big markets), the expectations is to flow to value and so the person may need to support other BGs in the market/region at times.
  

The Brand Building Specialist core responsibilities include:

• Leading analytics on UBS and Brand Power to support medium to long term brand performance (where relevant, working closely with the CD & perform specialists on the Ps that they own).
  
• Flawlessly integrating all possible sources to support ideation of innovation funnels that drives business growth
  
• Supporting CMI Growth Partners in the design of cost effective research programmes to maximise efficiency and effectiveness, and scaling up agile research methods and tools
  
• Leading research on priority innovations & renovations from ideation/co-creation to final testing of the full mix (including communication)
  
• Identifying & integrating consumer insights & latest micro trends to come up with disruptive innovation & brand-building / brand-experience ideas that are game changers.