Aga Khan Hospitals
Health care + 1 more
Description
The requirements
REQUIREMENTS
- Degree in Communications, Marketing, Business, New Media or Public Relations
- 3 years’ proven working experience in social media marketing or in digital media
- Proof of expertise in graphic design, video and photo editing.
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
Responsibilities
- Develop and implement communication strategies to promote hospital services.
- Design marketing and patient education materials such as brochures, posters, flyers, and banners presentations, and social media content.
- Create visual content (graphics, short videos, animations) for use in both digital and print platforms.
- Build and maintain media relations and act as a liaison with external communication partners when needed.
- Collaborate with clinical and administrative departments to gather stories, updates, and content needs.
- Write press releases, newsletters, and feature articles to highlight hospital milestones and initiatives.
- Coordinate media coverage and respond to media inquiries in collaboration with the manager.
- Maintain brand consistency across all internal and external communications.
- Ensure consistent and professional use of the company’s identity (logos, taglines, colors, tone).
- Work closely with other departments to integrate brand values into internal programs and materials (e.g., internal signage).
- Manage and update the hospital’s website with current and accurate content.
- Monitor digital performance using analytics tools and adjust content strategies to enhance engagement
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