Consumer Planning Manager

Experience / skills required

• Bold, influential leader who are inspired by proactively shaping the business and future trends
  
• Deeply curious about consumers, shoppers, innovation, our brands and markets
  
• Immersed in culture and obsessive about harnessing it
  
• Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning
  
• Truly collaborative, a key team player but an objective voice of reason
  
• An industry thought leader and agitator
  
• Extensive and proven experience in multi-market, complex environments.
  
• Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
  
• An individual who has the ability to influence across senior levels in the Category and Brand Communities
  
• 7+ years relevant experience in research related fields
  
• Master’s degree in data science or any other related field
  
• Proficiency in Data handling and manipulation tools: Power BI as minimum base requirement
  

• Identify and articulate strategic opportunities for growth across brands, categories, and markets.
  
• Synthesize insights from diverse quantitative and qualitative data sources, connecting them in meaningful and actionable ways.
  
• Uncover deep consumer insights and translate them into implications that drive innovation and growth.
  
• Leverage measurement and evaluation findings to enhance the productivity of advertising and promotional investments in innovation.
  
• Prioritize resources rigorously, focusing on high-impact activities that deliver maximum value to the business, while delegating or discontinuing lower-value tasks.
  
• Influence business decisions effectively, ensuring they are grounded in consumer and shopper insights and aligned with commercial objectives.
  
• Challenge and inspire the organization by introducing consumer- and shopper-led provocations that drive meaningful change.
  
• Maintain external vigilance on cultural trends, market dynamics, and emerging forces to anticipate factors that may enable or constrain growth.
  
• Lead the Kenya planning team in identifying and pursuing innovative opportunities to accelerate recruitment across the total beverage alcohol portfolio.
  
• Enhance marketing investment effectiveness by embedding a culture of learning and applying world-class systems, tools, and capabilities.
  
• Build exceptional talent and capability within the Kenya team to secure the next generation of planning leadership, fostering individual and collective growth and creating sustainable long-term career paths at EABL.