CRM and Automation Manager

What you bring:

• 4+ years in Marketing Operations, Marketing Automation, or CRM.
  
• 5+ years across digital marketing responsibilities as described above.
  
• Hands-on experience with Salesforce and Marketo (or similar platforms).Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.
  
• Experience with attribution models, reporting dashboards, and generating actionable data insights.
  
• Familiarity with APIs, middleware, and system integrations (not expected to develop).
  
• Ability to work cross-functionally and translate EMEA business needs into global initiatives.
  
• Comfortable in a large, matrix organization.
  
• Highly analytical, detail-oriented, and committed to operational excellence.
  
• Experience supporting large-scale events is a plus.
  

Marketing Automation & CRM

• Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
  
• Translate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
  
• Support lead lifecycle management, campaign automation, and audience segmentation.Guide regional adoption of global marketing automation workflows and CRM processes.
  
• Ensure platforms are used to drive engagement, pipeline, and revenue.
  

Data, Governance & Insights

• Oversee data quality, integrity, and governance across marketing automation and CRM systems.
  
• Monitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.
  
• Ensure GDPR compliance and support consent management across EMEA.Serve as the main contact for data-related questions in the region.
  

Performance & Analytics

• Define KPIs and measurement frameworks with marketing teams.
  
• Track campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.
  
• Support reporting and dashboards for transparency and actionable insights.
  

Digital Marketing Responsibilities

• SEO: On-page optimization, keywords, metadata, and technical SEO coordination.
  
• SEM: Paid search execution, optimization, and performance reporting.
  
• Social Media Marketing: Coordination of organic and paid campaigns with regional teams.Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.
  
• Data & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.
  
• Influencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.
  
• Programmatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.
  
• Web UX/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.