Digital Marketing & Paid Media Specialist

Key Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
  
• Professional certifications in Digital Marketing, Google Ads, Google Analytics, Meta Blueprint, or similar will be an added advantage.
  
• 3 - 5 years of experience in Digital Marketing and Demand Generation.
  
• Proven track record in developing and executing multi-channel acquisition and lead generation campaigns that deliver measurable business growth.
  
• Strong Paid Media Management Experience.
  
• Hands-on expertise managing and optimizing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital advertising platforms, with a strong focus on CPL, CPA, ROAS, CTR, and conversion performance.
  
• Website Optimization and Conversion Rate Optimization (CRO) Skills.
  
• Experience managing websites, landing pages, customer journeys, A/B testing, and conversion optimization initiatives to improve lead generation and user engagement.
  

Key Responsibilities:

Demand Generation Strategy & Execution:

• Develop and execute integrated demand generation strategies to drive qualified leads and pipeline growth.
  
• Own end-to-end campaign planning across paid, owned, and organic channels.
  
• Drive always-on and campaign-based acquisition programs aligned to business priorities and markets.
  
• Continuously optimize campaigns to improve lead quality, conversion rates, and cost efficiency (CPL, CPA).
  

Paid Media & Performance Marketing:

• Lead execution and optimization of paid media campaigns (Google, Meta, LinkedIn, programmatic partners).
  
• Manage agency relationships to ensure effective media planning, execution, and performance tracking.
  
• Drive improvements in CTR, conversion rates, impression share, and cost efficiencies.
  
• Test and scale new channels, formats, and targeting strategies to drive incremental growth.
  

Website Management & Conversion Optimization (CRO):

• Own website performance, including content, structure, and user experience.
  
• Lead development and optimization of landing pages and conversion journeys.
  
• Drive CRO initiatives, including A/B testing, CTA optimization, and journey improvements.
  

Lifecycle Marketing & CRM:

• Develop automated journeys to move leads through the funnel and support conversion.
  
• Optimize communication strategies based on user behavior and lifecycle stages.
  
• Ensure alignment with CRM systems and sales follow-up processes.
  

SEO & Organic Growth:

• Define and execute SEO strategy to drive organic traffic and inbound leads.
  
• Optimize website content and structure to improve search visibility and rankings.
  
• Monitor performance and continuously refine strategy based on search trends and competitor activity.
  

Sales & Stakeholder Alignment:

Partner closely with Sales teams to ensure:

• Alignment on lead definitions and quality expectations.
  
• Continuous feedback loop on campaign performance and conversion.
  
• Collaborate with Product, Brand, and sales teams to ensure integrated execution.
  

Performance Monitoring & Optimization:

• Track and monitor campaign performance against defined KPIs and targets
  
• Leverage insights from Analytics to drive continuous optimization and improvement
  
• Ensure campaigns are aligned to business outcomes, not just media metrics
  

Innovation & Growth Opportunities:

• Identify new opportunities for growth, experimentation, and channel expansion.
  
• Stay updated on digital marketing trends, tools, and best practices.
  
• Continuously test and scale new approaches to improve acquisition and conversion performance.