Direct Sales Representatives - Kisumu

Key Responsibilities: –

• Actively sell and cross-sell the Bank’s products and services, targeting both new and existing customers to enhance the Bank’s market reach and product uptake.
  
• Persuade clients to open accounts with the Bank, following up on dormant or unfunded accounts to encourage active usage and retention.
  
• Maintain and update customer sales databases regularly, ensuring thorough follow-up on referrals to generate potential leads and convert them into clients.
  
• Conduct market research during field assignments to gather valuable insights and feedback from customers, reporting findings to the sales managers / supervisors.
  
• Actively participate in the promotion of new products and services, supporting marketing activations and campaigns to increase product visibility and customer engagement.
  
• Prepare and submit daily, weekly, and monthly sales reports, tracking prospective business pipelines to provide management with updated sales trends.
  
• Conduct presentations to potential customers to effectively communicate the benefits of opening accounts with Premier Bank Kenya (PBK), aiming to secure new account openings.
  
• Undertake any other duties assigned by management to support overall business objectives and goals.
  

Qualifications:

• Hold a Diploma in Sales & Marketing; A bachelor’s degree in business administration, Marketing, Public Relations preferred.
  
• Professional Sales qualifications and/or experience a plus.
  
• Have a minimum of one (1) year relevant work experience in a similar position with a proven result oriented track record.
  
• Have strong sales, business development and customer service orientation/experience.
  

Competencies & Attributes:

• Personality: A go-getter, enthusiastic, results oriented with excellent communication and social skills. A forward planner with clear focus, mature, reliable, hardworking and able to work without supervision.
  
• Sound knowledge of the Bank’s products and services; CBK Prudential Guidelines (KYC and account opening requirements).
  

• Job skills:
  

  • Knowledge in and understanding of markets and customer needs/trends
    
  • Have a high sense of professionalism, diplomacy and patience.
    
  • Passion for championing superior level of customer service.
    
  • Ability to network, build and maintain excellent relationships with customers and colleagues.
    
  • Ability to convince and close deals customers.
    
  • Have good PR/interpersonal skills, have outstanding reporting skills, problem analysis, time management and listening ability.
    
• Computer skills: Must be adept in use of Ms Word, Excel, Access, power-point, Internet and email.
  
• Honest and with high integrity.