Direct To End User (DTEU)

The DTEU Executive is accountable for driving Direct-To-End-User initiatives and platforms to drive consumer engagement, convenience, and incremental commercial growth.

The role translates strategy into action by delivering seamless execution of DTEU propositions, ensuring operational excellence across ordering, fulfillment, and delivery, and maintaining high-quality consumer experiences across all touchpoints.

• Bachelor’s degree or equivalent experience in business, Marketing, Sales, or related field.
  

Experience & Skills

• 2–4 years’ experience in FMCG, e-commerce, sales, or commercial roles
  
• Exposure to D2C, delivery platforms, or digital commerce advantageous
  
• Strong execution and operational management capability
  
• Strong collaborator coordination and communication skills
  
• Ability to manage multiple priorities and timelines
  
• Strong analytical and problem-solving capability
  
• Interest in digital, consumer experience, and emerging trends
  

• Build strong understanding of DTEU consumers, occasions, and market trends to identify growth opportunities
  
• Plan and implement DTEU initiatives (campaigns, gifting, bundles, events, and experiences) to drive NSV
  
• Manage end-to-end operations including order fulfilment, stock coordination, and delivery performance
  
• Ensure excellent product availability, clear communication, and consistent execution across all platforms
  
• Deliver high-quality, flawless, and premium consumer experiences across all touchpoints
  
• Collaborate cross-functionally and manage external partners to ensure aligned and efficient execution
  
• Track and optimise performance across key metrics (sales, conversion, service levels, return on investment)
  
• Manage budgets, monitor cost efficiency, and ensure accurate reporting and governance