Director, Commercial Frontline, ECAF

Experience

• 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
  
• Proven track record of execution excellence
  
• Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
  
• Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
  

• Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration. 
  
• Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans
  
• Prioritize the Commercial Priorities by Quarter in the Franchise
  
• Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions
  
• Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM.
  
• Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)
  
• Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.
  
• Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market.