Graphic Designer

The Role

We're seeking a versatile graphic designer who can translate our brand strategy into compelling visual assets across multiple touchpoints, someone who can work independently while maintaining brand consistency, understands both print and digital design, and excited about building a brand from the ground up during this transformation phase.

Requirements :- Technical Skills

● Proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign. Experience with Figma or similar collaborative design tools, understanding of print production processes including die-cutting, finishing, and material selection. Basic knowledge of HTML/CSS for web design collaboration is advantageous.

Design Capabilities

● Strong typography and layout skills with attention to detail, understanding of color theory and brand application across different mediums, ability to work within established brand guidelines while bringing fresh creative ideas & Experience designing for both B2B and B2C audiences.

Professional Attributes

● Excellent project management skills with ability to handle multiple projects simultaneously, Strong communication skills for collaborating with marketing, sales, and external partners, Self-motivated with ability to work independently and meet deadlines, Comfortable receiving and implementing feedback from stakeholders.

Experience

● 2 to 4 years of professional design experience, preferably in consumer goods, retail, or FMCG sectors, Portfolio demonstrating versatility across print and digital mediums & Experience with packaging design or brand identity projects is highly valued.

Key Responsibilities

Brand Development & Visual Identity

● Execute the Robin brand book guidelines across all marketing materials and touchpoints.

● Create and maintain design templates that ensure brand consistency while allowing for creative flexibility.

● Develop packaging concepts and product labeling systems for both hair and craft product lines.

● Design brand collateral including brochures, flyers, posters, and point-of-sale materials.

Digital & Social Media Design

● Produce social media content optimized for Instagram, Facebook, TikTok, and LinkedIn.

● Design digital advertising assets for Meta, Google, and YouTube campaigns.

● Create email marketing templates and newsletter designs.

● Develop website graphics, banners, and landing page elements.

Campaign & Marketing Materials

● Design integrated campaign materials for product launches and seasonal promotions.

● Create trade show and event materials including banners, booth graphics, and promotional items.

● Develop partnership materials for salon programs and distributor relationships.

● Design educational content including tutorial graphics, how-to guides, and product information sheets.

Print Production

● Prepare print-ready files with proper specifications for various production methods.

● Coordinate with printers and suppliers to ensure quality output.

● Manage color profiles and material selections for optimal results.