Head, Market Development

Strategy & Financial – 30%

• Revenue Growth: Drive revenue growth via new markets and streams
  
• Profitability: Ensure sustainable growth with positive margins
  
• Market Expansion: Lead geographic/product expansion; identify B2C, B2B, and PaaS opportunities aligned to LOOP goals.
  
• Market Launch Leadership: Lead cross-functional teams for market readiness and execution.
  
• ROI: Ensure initiatives deliver ROI using metrics balance short- and long-term value.
  
• Market Share Growth: Grow share using competitive insights and customer data to strengthen positioning.
  
• Regulatory & Stakeholder Engagement: Build relationships with regulators and stakeholders for compliant entry.
  
• Partnership Development: Develop partnerships with banks, telcos, and platforms to accelerate growth.
  
• Platform Distribution: Support API strategy and partner onboarding under PaaS models.
  
• Budgeting & Resource Allocation: Manage budgets, track spend vs. ROI, and align resources across phases.
  

Internal Business Processes 30%

1. Expansion Governance: Standardize expansion frameworks and operating models.
   
2. Process Optimization: Streamline processes for scalability and efficiency.
   
3. Risk Management: Implement frameworks covering regulatory, operational, and integration risks.
   
4. Cross-Functional Collaboration: Align teams to deliver growth objectives.
   
5. Performance Measurement: Track KPIs like acquisition, revenue, and share.
   
6. Reporting & Documentation: Maintain dashboards and document expansion progress.
   
7. Knowledge Management: Build playbooks, capture lessons, and promote learning.
   

Customer 20%

1. Customer Insight: Understand needs across segments using research.
   
2. Product-Market Fit: Localize offerings; validate MVP success metrics.
   
3. Onboarding & Adoption: Drive activation and early usage strategies.
   
4. Customer Satisfaction: Improve offerings using feedback.
   
5. Customer Insights: Use data to guide strategy and decisions.
   
6. Strategic Partnerships: Build partnerships for growth and innovation.
   

Learning & Growth 20%

1. Continuous Learning: Stay updated on trends and best practices.
   
2. Talent Development: Train, mentor, and grow team capabilities.
   
3. Innovation: Encourage creativity and experimentation.
   
4. Data-Driven Decisions: Use data insights for strategy and improvement.
   

Desired personal attribute:

Relentless in your pursuit of growth and want to disrupt the FinTech industry

Academic:

• A bachelor’s degree in computer science or business-related fields.
  
• MBA or a master’s degree in a business field is desirable.
  

Work Experience:

• 10+ years in fintech, digital financial services, or digital platforms with at least 5 years in an expansion, business development, or GTM leadership role across multiple African markets.
  
• Proven track record launching B2C, B2B, or PaaS financial services platforms in emerging markets — experience with payments acquiring, mobile money, credit, or savings platforms is an advantage.
  
• Exposure to API-driven product ecosystems or PaaS business models.
  

Skills & Competencies

• Strong cross-functional leadership and ability to mobilize teams without direct authority.
  
• Commercial acumen and partnership negotiation skills.
  
• Deep understanding of African regulatory environments, especially in payments, lending, and platform business models.
  
• Strong market analysis, opportunity sizing, and go-to-market execution capability.
  
• Ability to communicate effectively with executive leadership, regulators, and external partners.
  
• Entrepreneurial mindset, high adaptability, and bias for action.