Lubricants Marketing Implementer

Job Knowledge, Skills & Experiences

• A university degree preferably in business, marketing or related field.
  
• At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
  
• Ability to think strategically and to translate new concepts into operational plans.
  
• Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
  
• Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
  
• Strong proven commercial skills and judgment.
  
• Strong customer orientation.
  
• Ability to manage complex projects and handle numerous relationships.
  
• Strong interpersonal and excellent organisational skills.
  
• Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
  
• High proficiency in Microsoft Excel, PowerPoint and other common computer programs.
  

Marketing Planning & implementation

• Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar
  
• Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.
  
• Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
  
• Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)
  
• Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
  
• Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.