Marketing and Analytics Lead

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
  
• 3–5 years in growth marketing, performance marketing, or a closely related role
  
• Proven experience managing marketing funnels, from awareness through conversion
  
• Experience building dashboards and tracking campaign performance metrics
  
• Hands-on experience running growth experiments (A/B testing, channel pilots)
  
• Prior experience in an NGO, social enterprise, or mission-driven organization
  
• Exposure to B2B and B2C audiences is an advantage
  

Growth Marketing Strategy and Execution

Own end-to-end marketing strategy across Shamiri offerings, including:

• clinics (B2C, B2B)
  
• Academy and training programs
  
• digital and technology-enabled products
  
• institutional partnerships
  
• Translate organizational priorities into channel-specific growth plans
  
• Design and execute campaigns across paid, owned, and earned channels
  
• Manage messaging and positioning from a demand-generation perspective (distinct from brand communications)
  

Demand Generation and Funnel Ownership

• Own the full marketing funnel: awareness, lead generation, qualification, and conversion
  
• Define target segments, personas, and value propositions
  
• Collaborate with Business Development and Partnerships teams to align marketing with sales and outreach
  
• Optimize landing pages, email campaigns, content funnels, and conversion flows
  

Marketing Analytics and Performance Measurement

• Define and track core growth metrics (CAC, LTV proxies, conversion rates, pipeline velocity).
  

Build and maintain dashboards that track:

• campaign performance
  
• channel ROI
  
• funnel drop-offs
  
• audience growth
  
• Use data to inform budget allocation and channel prioritization
  
• Produce regular performance reports with clear insights and recommendations
  

Growth Experiments and Optimization

• Design and run structured growth experiments (A/B tests, pilots, channel tests)
  
• Test messaging, pricing signals, channels, and onboarding flows
  
• Document learnings and feed insights into broader growth strategy
  
• Work with Tech and Data teams to instrument tracking where needed
  

Market and Customer Intelligence

• Conduct market research and segmentation analysis
  
• Track competitor activity, benchmarks, and trends
  
• Gather and synthesize user feedback and behavioral data
  
• Develop clear market insights to support strategic decisions
  

Business Development and Revenue Support

Support Business Development and Academy teams with:

• lead lists and targeting
  
• market sizing and prioritization
  
• pitch and outreach data
  
• Collaborate on go-to-market strategies for new offerings
  
• Support pricing and packaging analysis where relevant
  

Systems, Tools and Workflow

• Own marketing systems, including CRM, email tools, analytics platforms
  
• Ensure clean data capture and reporting
  
• Establish disciplined workflows for campaign planning, execution, and review
  
• Coordinate with the Communications and Creative teams for asset production
  

Ownership of Outputs and Accountability

• Growth and performance of marketing funnels
  
• Lead generation and conversion metrics
  
• Campaign plans, execution, and performance reports
  
• Market and customer insights
  
• Dashboards and analytical outputs
  
• Growth experiment design and results