Marketing Officer

Qualifications and Experience

• Diploma in Marketing, Business Administration, Communications, or a related field. Degree will be an added advantage.
  
• At least 2 years’ experience in marketing, preferably in real estate or property development.
  
• Strong knowledge of digital marketing tools and social media management.
  
• Excellent communication and interpersonal skills.
  
• High level of organization, accuracy, and attention to detail.
  

• Prepare, maintain, and ensure accurate documentation of sales agreements and offer letters.
  
• Ensure all marketing materials, communications, and campaigns reflect consistent branding and messaging aligned with the company’s brand strategy and vision.
  
• Oversee the creation and distribution of promotional materials including brochures, banners, property listings, and digital content.
  
• Assist in managing and updating the company website to ensure accurate, timely information and an optimized customer journey from inquiry to conversion.
  
• Conduct research on relevant expos and market activation opportunities, ensuring detailed reporting on attended events and campaigns. Collect and document accurate customer feedback from site visits, and manage post-event follow-ups including lead tracking and conversion monitoring.
  
• Ensure smooth execution of events to enhance brand visibility and support sales initiatives.
  
• Conduct market research to identify industry trends, competitor activities, and customer preferences.
  
• Support the implementation of strategies aimed at enhancing customer satisfaction and encouraging repeat business.
  
• Assist in maintaining positive customer relationships through consistent engagement and follow-ups.
  
• Track and analyze key performance indicators (KPIs) including lead generation, website traffic, engagement rates, and conversion metrics and advise accordingly on the best advertising modes
  
• Coordinate the management of social media platforms (e.g., Instagram, LinkedIn, Facebook, Twitter/X) to enhance brand engagement and drive lead generation.