Media Buyer

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field.
  
• Proven experience 3 - 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
  
• In-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
  
• Proficiency in analysing data and interpreting performance metrics to optimize campaign strategies.
  
• Strong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
  
• Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
  
• Detail-oriented with strong analytical and problem-solving abilities.
  
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
  
• Experience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.
  

• Media Planning and Strategy:
  
• Develop and implement media plans that align with client objectives and overall advertising strategy.
  
• Identify target audiences and recommend optimal media channels for campaign success.
  
• Define, measure and evaluate relevant media KPIs
  
• Media Buying and Negotiation:
  
• Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
  
• Build and maintain relationships with media vendors to secure the best rates and placements.
  
• Campaign Optimization:
  
• Monitor and analyze campaign performance, making data-driven recommendations for optimization.
  
• Implement A/B testing strategies to refine targeting, creative, and other campaign elements.
  
• Budget Management:
  
• Manage media budgets effectively, ensuring optimal allocation and ROI.
  
• Provide regular budget updates and forecasts to clients and internal stakeholders.
  
• Reporting and Analysis:
  
• Generate comprehensive reports on campaign performance, highlighting key metrics and insights.
  
• Conduct post-campaign analysis to identify areas for improvement and success stories.
  
• Collaboration:
  
• Work closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
  
• Stay informed about industry trends, technologies, and best practices.