Merchandiser

Qualifications & Experience

• KCSE Certificate.
  
• Certificate or Diploma in Sales, Marketing, Business Administration, or a related field will be an added advantage.
  
• At least one year of experience in merchandising, sales, retail operations, or FMCG distribution is preferred.
  

Key Skills & Competencies

• Good selling and negotiation skills.
  
• Customer relationship management skills.
  
• Merchandising and product display skills.
  
• Stock management and inventory control skills.
  
• Basic report writing skills.
  
• Good communication and interpersonal skills.
  
• Ability to work independently with minimal supervision.
  
• Basic computer literacy and ability to use mobile sales applications.
  

Key Duties & Responsibilities

Sales Target Achievement

• Achieve allocated daily, weekly, and monthly sales targets within the assigned territory.
  

Merchandising & Product Visibility

• Promote, merchandise, and sell company products to assigned retail outlets in line with approved sales and merchandising standards.
  

Route Plan Execution

• Execute approved route plans to ensure effective outlet coverage and optimal product distribution.
  

Stock Monitoring & Product Rotation

• Monitor stock levels, maintain accurate product inventory, ensure adequate stock availability, and support proper product rotation at assigned outlets.
  

Pricing Compliance

• Verify and maintain correct pricing of company products and promptly report any pricing discrepancies.
  

Shelf Presentation & Planogram Compliance

• Maintain high standards of product visibility, shelf presentation, cleanliness, and proper product placement in line with company guidelines and approved category planograms.
  

Business Growth

• Identify and develop new business opportunities to expand market coverage and increase sales within the assigned territory.
  

Customer Relationship Management

• Build and maintain positive working relationships with customers to enhance customer satisfaction and business growth.
  

Reporting & Documentation

• Prepare and submit accurate daily field execution reports and other required sales documentation within stipulated timelines.
  

Market Intelligence

• Monitor competitor activities, pricing, promotions, product availability, merchandising practices, and market trends, and provide timely feedback to management.
  

Compliance & Asset Protection

• Comply with company sales policies, operational procedures, health and safety requirements, and the company’s Code of Conduct. Safeguard company products, merchandising materials, equipment, and other assets entrusted to your custody.