Sidian Bank
Banking + 2 more
Description
ACADEMIC BACKGROUND
- University Degree in Bachelor of commerce (Finance or Accounting) or other relevant Business Degree
- Master’s degree will be an added advantage
WORK EXPERIENCE
- 2-3 years in product management, digital lending, or fintech operations.
- Experience in banking regional delivery, with extensive knowledge in digital Banking.
SKILLS & COMPETENCIES
- Strong understanding of digital lending products, customer segments, and partner ecosystems.
- Customer Centric with the ability to offer customers to a different channel based on their channel of choice.
- Excellent understanding of competitor market trends on Channel lending
- Solid knowledge of banking processes, credit workflows, and financial products.
- Analytical mindset with ability to interpret data and translate it into product decisions.
- Strong organizational and coordination skills with attention to detail.
- Excellent communication, interpersonal, and stakeholder management skills.
- Understanding of CBK guidelines, data protection, and compliance frameworks in digital lending.
Responsibilities
Product Development
- Develop a compelling value propositions within the Digital Lending space by understanding the target customer’s needs, pains, and desired gains to guide product development.
- Document and Maintain product programs that include processes, procedures, customer journeys, customer experience standards, all geared towards driving a suite of scalable and profitable products.
- track product performance metrics and customer feedback to refine and improve product offerings.
- Oversee the entire product lifecycle, from concept through launch and beyond, ensuring continuous improvement and alignment with market needs.
- Conduct market trend analysis and competitive research to drive innovation in the digital lending space, enhancing customer experience on digital platforms.
- Asses the market dynamics and the competitive landscape to identify risks and opportunities for the digital lending portfolio.
Product Growth
- Create a comprehensive product marketing and Go-To-Market strategies for new launches and year-round campaigns to drive product adoption and growth.
- Execute marketing campaigns and promotional plans to drive product adoption and growth of digital lending products.
- Analyze and utilize targeted campaign data for various digital lending products, optimizing campaign effectiveness.
- Analyze market trends and competitor activities to inform product positioning and adjust growth strategies accordingly.
- Monitor key performance indicators (KPIs) related to product growth and campaign effectiveness, making data-driven decisions to drive continuous improvement.
- Identify and assess gaps in product knowledge, and provide targeted training and resources to bridge these gaps effectively
- Organize training sessions for new digital lending products and systems, ensuring effective knowledge transfer to bank staff to ensure product uptake.
- Collaborate with sales teams to develop cross-functional strategies that drive product adoption and increase revenue.
Risk Compliance and reporting
- Monitor and report on risks associated with digital lending products, ensuring compliance with regulatory requirements and industry standards.
- Maintain Product documents such as risk registers and business continuity plans, Procedure manuals updating them regularly and submitting reports as required.
- Prepare executive-level reports and presentations on digital lending performance, highlighting key metrics, trends, and strategic initiatives.
- Prepare ad hoc reports to assist the team and management in making informed business decisions, contributing to proactive and data-driven decision-making.
- Ensure products comply with relevant regulations and industry standards, addressing any compliance issues that arise.
System testing and Revenue Assurance
- System User Acceptance Testing of Digital Lending System products before going live.
- Regression testing of DLS system after deployments to identify bugs.
- Periodic System testing to ensure policy and system rules are working as expected.
- Perform periodic system sanity checks on loan transactions.
- Revenue assurance to validate that all products fees and commissions are collected as per approved terms.
- Implement key performance indicators (KPIs) to track revenue generation and monitor performance against targets.
Customer Experience
- Analyze customer feedback, complaint logs, and repayment trends to identify recurring issues affecting satisfaction or usability, and recommend product or process enhancements to address them.
- Collaborate with Technology, Operations, and Customer Service teams to implement UX improvements, streamline the loan application and repayment process, and reduce turnaround times.
- Leverage transaction and behavioral data to personalize loan offers, improve credit limit allocation, and ensure fair and transparent pricing aligned with customer behavior.
- Monitor customer journey metrics (e.g., drop-off points, approval delays, repayment friction) and drive initiatives that enhance accessibility, clarity, and user confidence.
- Collect and interpret customer feedback from surveys, support tickets, and contact center interactions, then translate insights into actionable recommendations for product refinement and service quality improvement.
- Track and measure the impact of implemented improvements using KPIs such as Net Promoter Score (NPS), customer retention, and repeat borrowing rate.
DECISION MAKING AUTHORITY
- Decide which market segments or customer groups to target based on their needs and the product’s strengths.
- Plan the product launch strategy, including timing, key messages, and initial marketing efforts to ensure a successful market introduction.
- Determine which promotional activities or events will best support product awareness and customer engagement.
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