Reserve Accounts Manager

Experience / skills required:

• Relevant bachelor’s degree
  
• 3 - 5 experience gained across commercial and other functions – cross functional experience an advantage.
  
• Track record of success in highly demanding sales organizations (FMCG)
  
• Strong knowledge & demonstrated delivery in challenging trading environments, understanding of channel, pricing, negotiations, and strategy development.
  

• This is a customer facing role first and foremost, interacting, negotiating, selling, and jointly planning with customers in developing successful partnerships and business plans.
  
• Demonstrated monitoring return of investment for the business from all the business plans contracted
  
• Implement executional excellence at outlet level across all regions by driving priority brand activities through developing deep and effective activations within the customer base.
  
• Identify and implement growth drivers for the agreed portfolio under your responsibility (within the assigned distributors and outlets)
  
• Complete and track adherence to optimum execution standards (OPA) by segment, as defined by the market, to drive business growth.
  
• Lead effective sales calls using proven commercial selling skills, identifying customer needs, and matching them to tailored business propositions that provide clear value.
  
• Ensure distributor coverage and call frequency targets are met.
  
• Manage assigned assets and Point Of Sale Material (POSM) to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
  
• Shape the future by embedding commercial digital tools (Edge, Trax, the bar) in everyday execution to guarantee advantaged route to consumer.
  
• Ensure flawless execution and tracking of sales (JUCPs) and customer marketing plans at designated outlets, including promotions, staff, pricing, and merchandising.
  
• Develop and maintain strong relationships with key customers, retailers, and distributors to drive engagement and teamwork on sales initiatives.
  
• Work closely with the sales team to hit commercial targets by executing sales strategies, tracking performance, and identifying new growth opportunities.
  
• Gather market insights and competitor analysis, providing feedback to inform strategic decisions and uncover growth opportunities.
  
• Collaborate with the customer marketing team on cycle activities to ensure consistent brand activations across all outlets.