Agriculture + 2 more
Description
Company Summary
FreshChips is a leading Kenyan food processing company focused on transforming premium, locally-sourced potatoes into high-quality, pre-cut, kitchen-ready chips for the professional food service industry.
As a key division of the FreshCrop integrated agricultural group, we control the entire value chain—from sourcing certified seed to supporting our network of partner farmers—ensuring unparalleled quality and consistency under our "Farm to Fry, The Perfect Chip" philosophy.
Role Summary
The Sales Associate will play a key role in building FreshChips Processor’s market presence. This role is responsible for driving B2B and B2C sales of our fresh-cut and frozen potato products through structured field activities, customer acquisition, relationship management, and market intelligence.
Territory Sales Development
Execute structured sales activities within assigned counties to meet monthly and quarterly revenue targets
Plan and implement market coverage routes across hotels, restaurants (HoReCa), institutions, distributors, and supermarkets.
Customer Acquisition & Account Management
Identify and onboard new clients.
Build and maintain long-term customer relationships to increase order frequency and retention.
Manage customer portfolios via CRM
Product Promotion & Sampling
Conduct in-field product demos, tastings, and activations to create product awareness and trust.
Represent the brand at trade fairs, HoReCa expos, and market activations.
Order & Credit Management
Process customer orders promptly.
Coordinate with the logistics team to ensure 24-hour delivery turnaround within SLAs
Support credit monitoring and timely payment collection per agreed terms.
Market Intelligence & Reporting
Monitor competitor activities, pricing trends, and promotional strategies.
Provide daily and weekly reports on leads generated, customer visits, sales volumes, and performance metrics through Ruel CRM.
Merchandising & Visibility
Ensure proper display, branding, and visibility of FreshChips products at customer outlets.
Distribute and maintain promotional materials and POS items.
Collaboration
Work closely with marketing, logistics, and operations to align sales targets with supply chain and campaign initiatives.
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