Sales Associate- Uasin Gishu

Qualifications and Skills

• MUST be based in the area of operation
  
• Must have sound knowledge of farming activities in the area of operation
  
• Bachelor's degree in Agriculture, or a related field
  
• Qualifications in agronomy or agribusiness will be an added advantage
  
• Previous experience selling agricultural inputs directly to farmers
  
• Strong communication and interpersonal skills
  
• Self-motivated with a results-driven approach
  
• Comfortable using tech tools i.e. smartphones, laptops
  
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  
• Comfortable making return on investment (ROI) calculations
  
• Fluent level of spoken and written English, good level of Swahili
  
• Able and willing to ride a motorbike
  

• Hire, train and manage a network of commission-based agents to generate leads:
  
• Promote the opportunity to become a Farm Star agent / promoter in your designated area
  
• Recruit, train and onboard applicants who fit the criteria for the role
  
• Manage performance and motivate agents to go to the field to generate quality leads
  
• Ensure agents represent the Farm Star brand positively and abide by policies
  
• Organise events and presence at exhibitions, to aid the demand-generation work of the agents
  

Create demand and close sales:

• Prioritise farmers based on their purchase potential, planting cycle and other relevant factors
  
• Conduct on-site visits to farmers to pitch the product based on their specific needs
  
• Educate farmers on product specifications, application rates, and techniques
  
• Guide farmers during the application process for trials, if necessary
  
• Identify ideal locations for demo plots that are likely to convert a high number of farmers
  
• Close sales and coordinate product collection from resellers
  
• Build and maintain long-term relationships with farmers, to ensure repeat purchases
  

Reporting:

• Daily reporting of farmer visits and sales
  
• Weekly reporting of performance, customer feedback, insights and learnings
  
• Share pictures from the field in the team Whatsapp group
  

Logistics:

• Maintain a close relationship with resellers assigned to your area
  
• Train reseller staff on the specifications, benefits and application rates of the product
  
• Coordinate sales between farmers and resellers
  
• Ensure resellers maintain an optimal amount of product in store
  
• Motivate resellers to promote the product (via well-placed in-store branding, direct sales)
  
• Ensure resellers pay Farm Star for sold stock in the agreed time frame