Sales Officer Retail

Key responsibilities:

• Attend to walk-in customers and respond to customer enquiries within agreed turnaround times, ensuring a professional and customer-focused experience.
  
• Understand customer requirements and provide accurate product information, technical guidance, pricing, and suitable product recommendations to support informed purchasing decisions.
  
• Drive sales conversion by proactively following up on customer enquiries and quotations, addressing customer concerns, and closing sales opportunities.
  
• Achieve assigned daily, monthly, and annual sales targets in line with the company’s sales plans and business objectives.
  
• Identify opportunities to grow sales revenue, increase product uptake, and generate repeat business through effective customer engagement and relationship management.
  
• Prepare accurate sales quotations in line with approved prices, discount structures, and applicable commercial guidelines.
  
• Confirm customer payments and accurately capture approved customer orders in the system for processing and production, ensuring compliance with established procedures.
  
• Maintain updated and authorised pricing and discount schedules for second-quality materials, ensuring that all sales are conducted within approved guidelines.
  
• Coordinate with relevant departments, including Finance, Production, and Dispatch, to facilitate timely order processing, material availability, loading, invoicing, and resolution of customer issues.
  
• Ensure accurate invoicing and proper documentation for all sales transactions, in accordance with company policies and procedures.
  
• Monitor personal sales performance against assigned targets, maintain accurate sales records, and submit periodic sales reports highlighting performance, pending orders, and opportunities for improvement.
  
• Deliver excellent customer service by handling complaints, resolving customer concerns promptly, and escalating issues where necessary to maintain customer satisfaction and loyalty.
  
• Maintain a professional, clean, organised, and presentable sales counter and product display area.
  
• Participate in monthly and annual stock-taking exercises and support accurate stock records and inventory control.
  
• Adhere to company policies, approved pricing procedures, credit control requirements, and internal controls to minimise errors, revenue leakage, and unauthorised discounts.
  
• Perform any other duties as may be assigned by management
  

Requirements

Qualifications Required

• Minimum academic qualification: Diploma in Business Administration, Sales and Marketing, or a related business discipline.
  
• Added advantage: Bachelor’s degree in Business Administration, Sales and Marketing, or a related field.
  

Experience Required

• General work experience: At least three (3) years of relevant sales experience.
  
• Specific experience: At least one (1) year in a retail sales or customer-facing sales role.
  
• Industry experience: Experience in manufacturing, building materials, steel, or a related industry will be an added advantage.
  

Key Competencies and Skills

• Strong sales, negotiation, and customer conversion skills.
  
• Excellent communication, interpersonal, and customer service skills.
  
• Analytical skills, with the ability to interpret sales data and monitor performance against targets.
  
• Good planning, organisation, and time management skills.
  
• Conflict resolution and problem-solving skills.
  
• Results-oriented, with a demonstrated ability to achieve sales targets.
  
• Ability to work effectively in a fast-paced environment and respond promptly to customer needs.
  
• Strong teamwork and collaboration skills.
  
• Close attention to detail and accuracy in order processing and documentation.
  
• Proactive, energetic, and enthusiastic approach to work.
  

Language Requirements

• Fluency in English and Kiswahili, both written and spoken.
  

Computer Literacy

• Proficiency in Microsoft Office applications, particularly Excel, Word, PowerPoint, and Outlook.
  
• Experience using ERP systems, preferably SAP, for sales order processing, reporting, and customer transactions.
  

Personality Profile

• Positive attitude and customer-focused mindset.
  
• Collaborative and team-oriented.
  
• Proactive, energetic, and enthusiastic.
  
• Self-motivated, with a strong drive for results.
  
• Responsive and able to work efficiently under pressure.
  
• High level of integrity, accountability, and professionalism.