Sales Representative (Paint/Automotive and Industrial Coating/Building Material)

JobTitle: Sales Representative

Supervisor/Manager Title: Area Sales Manager / Depot Manager

Department: Sales

Location: Mombasa

Job Summary:

The Sales Representative is responsible for promoting and selling company products, developing new customers, generating demand and achieving sales targets through effective market coverage and customer relationships.

Role & Responsibilities

• Visit dealers, distributors, painters, contractors and customers to promote companyproducts.
  
• Identify new sites,projects, institutions and construction opportunities to generate demand.
  
• Regularly visit ongoing and upcoming projects to identify sales opportunities.
  
• Build strong relationships with painters, contractors, applicators, developers and other key influencers.
  
• Generate leads and develop new customers and business opportunities.
  
• Support dealers to increase secondary sales and product movement.
  
• Conduct product presentations, demonstrations and product awareness activities.
  
• Understand customer requirements and recommend suitable products.
  
• Achieve assigned sales targets and contribute to business growth.
  
• Maintain regular follow-up with existing and potential customers.
  
• Maintain accurate records of customer visits, leads, projects and sales activities.
  
• Monitor competitor prices, products and market activities and share market information with the manager.
  
• Identify new market opportunities and work towards increasing market share.
  
• Revive dormant customers and develop them into active accounts.
  
• Handle customer enquiries and complaints professionally and promptly.
  
• Work closely with Sales & Marketing and other departments to achieve company objectives.
  
• Prepare weekly and monthly reports on sales, site visits, leads and demand-generation activities.
  

Academic & Professional Qualifications

• Diploma or Bachelor’s degree in Business, Marketing, Engineering or related field.
  
• Good communication and interpersonal skills.
  
• Good negotiation and selling skills.
  
• Customer-focused and target-oriented.
  
• Good organizational and follow-up skills.
  
• Good problem-solving ability.
  

Work Experience

• 2–3 years of sales experience, preferably in the Building Materials or related industry.
  

Additional Skills

• Good presentation and communication skills.
  
• Strong sales and business development skills.
  
• Self-motivated and able to work independently.
  
• Good knowledge of market and customer requirements.
  
• Willingness to travel and work in the field.
  
• Valid driving licence will be an added advantage.