Senior Manager, Content, ECAF

Required:

• Bachelor’s degree in Marketing, Communications, Creative Production, or a related field.
  
• 7–10+ years of experience in content creation, creative development, or IMX roles.
  
• Strong understanding of digital content, storytelling, and creative best practices.
  
• Experience working with agencies, production partners, and multimarket teams.
  
• Demonstrated success delivering culturally relevant campaigns.
  

Content Strategy & Planning

• Develop the Franchise Content Strategy aligned to brand priorities and OU IMX guidance.
  
• Ensure full-funnel content planning across owned, earned, and paid channels.
  
• Translate insights into creative content opportunities tailored to local culture and consumer passion points.
  
• Ensure all content ladders up to brand positioning, creative ambition, and Franchise growth objectives.
  

Content Development & Localization

• Lead the development, adaptation, and approval of creative assets for the Franchise.
  
• Guide agencies and partners to deliver best-in-class creative work that resonates culturally and fits platform best practices.
  
• Localize global/regional assets to suit market nuances while maintaining brand consistency.
  
• Manage content calendars across campaigns and always on programs. On programs.
  

Integrated Marketing Experience (IMX) Execution

• Partner with Franchise Marketing and IMX leads to ensure content is integrated across the full consumer journey.
  
• Provide creative leadership in campaign planning, reviews, and asset routing.
  
• Ensure that content meets standards for quality, governance, and legal compliance.
  
• Coordinate with media and digital teams to ensure channel optimized content delivery. Optimized content delivery.
  

Content Production & Studio Management

• Oversee production processes, including briefs, shoots, post-production, adaptation, and versioning.
  
• Manage relationships with production houses, editors, creators, influencers, and internal content studios.
  
• Apply best practices for efficient content production, scalability, and reuse across markets.
  
• Drive cost efficiencies and production excellence through system tools and frameworks.
  

Content Performance & Insights

• Collaborate with Digital, Media, and Analytics to assess content performance and effectiveness.
  
• Optimize creative assets based on data-driven insights (A/B tests, platform analytics, brand trackers, social listening, etc.).
  
• Track trends in culture, consumer behaviour, and platform algorithms to inform future content development.
  

Cross-functional & Bottler Collaboration

• Partner with Bottler Marketing, Shopper, and Customer teams to produce localized retail, shopper, and OOH content.
  
• Lead capability-building for Franchise and Bottler teams on creative best practices, trends, and platforms.
  
• Ensure alignment with OU IMX, Media, Legal, Public Affairs, and Brand Teams.
  

Governance, Compliance & Brand Stewardship

• Ensure content adheres to global and OU brand guidelines, safety standards, and compliance processes.
  
• Champion visual identity excellence across all consumer touchpoints.
  
• Maintain strong version control, asset management, and usage rights tracking.