Service Designer

Responsibilities

Key accountabilities and decision ownership:

• Working across the delivery lifecycle and within multidisciplinary teams, the Service Designer will:
  
• Design end-to-end services. Design current-state and future-state customer journeys across digital and offline channels, and create and maintain service blueprints that map customer actions, the frontstage experience, and the backstage operations, processes and partners that support it.
  
• Ground design in evidence. Use user research, service audits and both qualitative and quantitative data to understand real customer needs, identify pain points and constraints, and iterate on design decisions.
  
• Validate before scaling. Prototype and test service concepts with real users to surface what breaks early, iterating designs before they are built and scaled.
  
• Measure and improve. Set up journey-level experience measurement (such as jNPS and CES), interpret the results, and translate them into improvement actions that are owned and tracked, closing the loop between insight and action.
  
• Collaborate and influence. Work closely with Product & UI/UX designers, customer journey specialists, researchers, product managers, engineers, operations, call centre and partner teams, aligning service and technical design, and influencing stakeholders through clear storytelling and evidence.
  
• Work to the standard. Deliver work to the Service Design standard and playbook, contribute to a consistent and high-quality practice, and document each engagement as a service design case study.
  
• Champion the customer. Advocate for human-centred, inclusive design so that services work for all customers, including the underserved.
  

Qualifications

Must have technical / professional qualifications:

• A degree in design, human-centred design, business, technology, social sciences or a related field, or equivalent practical experience.
  
• Experience in service design, or in a closely related discipline such as UX or UI design, customer journey, design research, systems or business design, product or operations, from which the person is growing into end-to-end service design.
  
• A portfolio demonstrating design thinking and problem solving, ideally including end-to-end service design work such as journey maps and service blueprints, and evidence of customer or business impact.
  
• Experience producing user experience deliverables such as journey maps, service blueprints, flows, wireframes or prototypes.
  
• Experience working across multiple channels and collaborating within cross-functional or multidisciplinary teams.
  
• A working understanding of human-centred design, design thinking and inclusive, accessible design.