Social Media Lead

Requirements

Essential

• Demonstrated experience managing executive or organisational social media accounts (planning, publishing, performance tracking).
  
• Excellent short-form writing and editing skills; ability to translate complex issues into concise, engaging digital messaging.
  
• Experience developing or contributing to digital/social strategies and applying analytics to optimise performance.
  
• Strong understanding of platforms, audience engagement, and emerging content formats, including video-led storytelling.
  
• Experience in fast-paced communications environments requiring rapid turnaround and sound judgement.
  
• Proven ability to collaborate across multiple stakeholders in complex or global organisations.
  
• Practical experience creating and editing short-form video content using accessible tools.
  
• High discretion, judgement, and political awareness supporting senior leadership communications.
  

Desirable

• Experience in international development, humanitarian, policy, or advocacy environments.
  
• Experience supporting C‑suite or senior leadership communications.
  
• Familiarity with social media analytics, listening, and scheduling tools.
  
• Additional language skills (especially French or Spanish).
  

CEO digital positioning & innovation

• Develop and implement an interim CEO social media positioning strategy (priority platforms, audience focus, balance of written/visual/video content).
  
• Recommend innovative and emerging approaches to executive digital engagement (formats, storytelling, platform use).
  
• Track performance using agreed analytics tools and share insights to inform optimisation.
  
• Improve reach and engagement through testing, experimentation, and emerging practices.
  
• Provide periodic summary insights to the Chief of Staff and relevant communications teams to support learning and future service design.
  

CEO digital voice & day‑to‑day management

• Plan, draft, and publish CEO social content across agreed platforms.
  
• Translate CEO engagements, global events, and organisational priorities into concise, high‑impact messaging.
  
• Maintain an executive content calendar aligned to key global moments and priority engagements.
  
• Monitor social and news trends to identify timely opportunities for CEO positioning.
  
• Maintain a library of reusable short-form messaging assets.
  
• Provide ad hoc short-form executive writing support (brief digital messages, short statements, engagement summaries, rapid-turnaround copy).
  

Coordination & alignment

• Ensure CEO digital messaging aligns with organisational campaigns, policy positioning, and reputational priorities.
  
• Coordinate approved inputs, data points, and stories from regions, countries, and global teams to strengthen messaging.
  
• Document processes, tools, editorial approaches, and operational practices supporting CEO digital communications for smooth transition into the future service model