Validation Of Products, Communications And Targeting Strategies For Youth, Jiinue Growth Program

• DT Global is seeking expressions of interest from qualified individuals or consultancy firms with a proven track record to undertake validation of products, communications and targeting strategies for youth on the Jiinue Growth Program.
  

About You

Required Expertise and Qualifications

• Experience working with young people, women groupings, or related organizations.
  
• Extensive and demonstrated experience in research, preferably with a focus on financial services and marketing.
  
• Proven expertise in research assignments and engagements with young men and women.
  
• Strong facilitation and presentation skills, with the ability to engage diverse audiences.
  
• Excellent communication skills in English, both written and spoken.
  

• DT Global is seeking expressions of interest from qualified individuals or consultancy firms with a proven track record to undertake validation of products, communications and targeting strategies for youth on the Jiinue Growth Program.
  

About You

Required Expertise and Qualifications

• Experience working with young people, women groupings, or related organizations.
  
• Extensive and demonstrated experience in research, preferably with a focus on financial services and marketing.
  
• Proven expertise in research assignments and engagements with young men and women.
  
• Strong facilitation and presentation skills, with the ability to engage diverse audiences.
  
• Excellent communication skills in English, both written and spoken.
  

The objectives of the assignment are:

• Understand relevant communications and targeting strategies for the target group, discerning where efforts may be concentrated to greatest effect.
  
• Validate if the JGP SME window lending products speak to the needs and aspirations of young men and women and identify where they may be improved.
  
• Validate if the lending product features are tailored to the financial behaviour and cycles of the target participants and suggest refinements.
  
• Based on stakeholder sampling, suggest product features or enhancements that could be included to improve on-time loan repayments.
  
• Inspire channel partners with a strategy to improve their engagements with target groups to maximize target group participation.