• Bachelor’s degree or above, with at least 2 years of experience in internet, payments, or merchant operations.
• Familiar with user operations or merchant operations methodologies; experience in transaction or user growth is preferred.
• Strong data analysis skills with the ability to identify problems and design operational strategies.
• Strong communication and cross-functional collaboration skills.
• Proactive, execution-oriented, and results-driven.

1. Merchant Lifecycle Management

• Manage the lifecycle of offline merchants, including onboarding, activation, growth, inactivation, and reactivation strategies.
• Identify key factors affecting merchant active rate and transaction volume through data analysis and develop corresponding operational strategies.
• Segment merchants (e.g., high-value merchants, growth merchants, inactive merchants) and design differentiated operation strategies.

2. Merchant Transaction Growth

• Design and implement strategies to increase merchant transaction volume, such as transaction incentive programs, marketing campaigns, and seasonal or festive promotions.
• Analyze transaction behaviors of high-performing merchants, identify key success factors, and replicate high-performing behaviors.
• Continuously optimize operational strategies to increase transaction frequency and transaction volume.

3. High-Value Merchant Operations

• Identify high-value merchants (e.g., high TPV, high transaction frequency).
• Develop dedicated incentive programs or growth plans for high-value merchants to increase their transaction volume and retention.

4. Merchant Reactivation & Activity Improvement

• Design and optimize merchant reactivation strategies to bring back inactive or low-active merchants.
• Analyze reasons for merchant churn and propose operational or product improvements.

5. Data Monitoring & Strategy Optimization

• Track key merchant performance metrics, including:
  • Merchant active rate
  • Merchant productivity (transaction volume per merchant)
  • Number of transactions and total transaction value

• Produce operational analysis reports and continuously optimize strategies based on data insights.

6. Cross-Functional Collaboration

• Work closely with Business Development team, Product team, and Customer Service team to resolve merchant issues related to POS products.
• Collect merchant feedback and drive product and operational improvements.