The SME Marketing Officer is responsible for driving business growth through the acquisition, development, and management of Small and Medium Enterprise (SME) customers within an assigned market or territory.
The role focuses on achieving approved liability generation and quality risk asset targets by mobilizing deposits, originating quality credit facilities, growing customer relationships, and promoting the Bank's products and services.
The Marketing Officer is accountable for managing assigned customer portfolios, ensuring excellent portfolio quality through effective monitoring and timely recoveries, maintaining Portfolio at Risk (PAR) at or below the Bank's approved threshold, minimizing Non-Performing Loans (NPL), and delivering sustainable revenue and profitability in compliance with the Bank's policies, regulatory requirements, and service standards.

Job Description

Business Development & Customer Acquisition:

Identify, prospect, and acquire new SME customers within the assigned territory.
Develop and execute sales plans to achieve assigned business targets.
Build and maintain a healthy pipeline of prospective customers.
Conduct market mapping and identify business opportunities across key sectors.
Build relationships with business owners, trade associations, cooperatives, and other potential business sources.
Promote the Bank's products and services to prospective and existing customers.

Liability Generation:

Mobilize deposits through current accounts, savings accounts, fixed deposits, and other liability products.
Achieve assigned liability generation targets.
Increase CASA balances by attracting and retaining low-cost deposits.
Develop strategies to retain deposit customers and grow account balances.

Risk Asset Generation:

Source and originate quality credit facilities for eligible SME customers.
Conduct preliminary customer and business assessments before recommending credit facilities.
Gather and verify customer information and supporting documentation.
Prepare complete and accurate credit applications for processing.
Work with Credit Risk and Credit Administration to facilitate timely loan approvals and disbursements.
Ensure facilities booked comply with the Bank's credit policy and lending guidelines.

Portfolio Management, Collections & Recoveries:

Customer Relationship Management:

Build and maintain strong, long-term relationships with assigned customers.
Conduct regular customer visits to understand customers' business needs and identify growth opportunities.
Provide timely responses to customer enquiries and resolve service issues.

Product Marketing & Cross-Selling:

Cross-sell the Bank's products and services to existing customers.
Promote digital banking channels and electronic payment solutions.
Encourage customers to adopt additional banking products based on their business needs.
Increase product penetration within the assigned customer portfolio.

Credit Monitoring & Risk Management:

Conduct periodic business visits to monitor customers' operations and repayment capacity.
Ensure timely submission of monitoring reports.
Monitor collateral and security documentation where applicable.
Promptly report adverse changes affecting customers' businesses.
Support recovery efforts on delinquent accounts.

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Entry and Basic-level Banking, microfinance, insurance Jobs in Alimosho, Nigeria