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Saroafrica International Limited
CLOSEDBrand Officer
Abuja, Nigeria
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Dangote Group
CLOSEDFinancial Sector Specialist
Abuja, Nigeria
Closing: Apr 22, 2024
This position has expiredPublished: Apr 19, 2024 (21 days ago)
Job Requirements
Education:
Work experience:
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Job Summary
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Qualifications
- Bachelor's Degree in a field such as Marketing, or a related discipline.
- Must have 2-4 years’ experience in brand management.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Certification in NIMN / CIM will be an added advantage.
Key Competencies:
- Problem-solving and decision-making abilities.
- New Product Development and Commercialization of Product.
- Knowledge of commodity production processes.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
Responsibilities
Qualifications
- Bachelor's Degree in a field such as Marketing, or a related discipline.
- Must have 2-4 years’ experience in brand management.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
- Certification in NIMN / CIM will be an added advantage.
Key Competencies:
- Problem-solving and decision-making abilities.
- New Product Development and Commercialization of Product.
- Knowledge of commodity production processes.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
- Responsible for delivering of the overall marketing objectives of Saro Agro-Allied consumer products.
- Developing marketing & brand plan & ensure its strategic alignment with the business objectives.
- Responsible for identifying target market and their evolving needs, expectations, perceptions, rituals, and behaviours.
- Ensure positioning and communication of the products to the right target audience across multiple channels.
- Monitors the execution of all marketing activities and tracks them to ensure they deliver on all set objectives.
- Ensuring all promotion and advertisement activities translates to Topline and bottom-line deliverables.
- Apply knowledge of Marketing/Category data to set objectives for Brand market share, distribution, pricing and SOV.
- Apply knowledge of consumer data to make decisions and achieve awareness, trial, conversion and loyalty.
- Understand causes behind the variances and implement corrective action.
- Use Internal financial data to propose and implement brand/category profitability improvements.
- Gather insights for the introduction and communication of new products categories to the markets based on target market needs.
- Development of compliant and acceptable product designs with clear point of differentiation/added benefit for increased revenue.
- Launching new products in line with approved commercialization plan to ensure success.
- Executing appropriate growth drivers and obtaining consumers' feedback for all new solutions.
- Conducting marketing research both on existing products and new products from time to time.
- Scan the environment weekly to understand the existing and emerging competitors play, dynamics, vulnerabilities, and opportunity.
- Implementation of plans and strategies based on intelligence gathered from the competitor’s space.
- Implement brand plans by building mental/physical availability, preference, and conversion through diverse consumer touchpoints.
- Implement all tactical plans geared towards upselling, including promotions and branding activations.
- Executing appropriate programmes and obtaining consumers' feedback for all new solutions.
- Ensure registration of all new products & IP with relevant authorities and all approvals obtained before introduction to the market.
- Renewal of registration (NAFDAC, SON/MANCAP, etc) for all existing product licenses to ensure compliance.
- Dealing with all regulatory & IP issues and product complaints from customers and consumers.
- Manage all customer issues towards building a sustainable relationship for growth.
- Collaborate with Processing, QA, Logistics, Warehousing & Accounts to ensure delivery of quality products to customers and handling all customer complaints, where necessary.
- Any other job that may be assigned by the team line manager.
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