Skill Requirements - Essential

• 5–7 years of experience in performance marketing, digital marketing, or growth marketing
  
• Demonstrated experience managing paid advertising campaigns across platforms such as Meta, Google, TikTok, LinkedIn, or similar
  
• Strong understanding of digital marketing analytics and campaign optimisation techniques
  
• Ability to interpret marketing performance data and translate insights into actionable improvements
  
• Strong collaboration skills with the ability to work closely with content, analytics, and growth teams
  
• Comfortable operating in fast-paced environments with a strong bias toward experimentation and continuous improvement
  

Campaign Strategy and Execution

• Plan, launch, and manage paid marketing campaigns across digital platforms to drive learner acquisition.
  
• Translate growth objectives into targeted digital marketing strategies that generate qualified leads at scale.
  
• Manage and optimise campaign budgets across platforms while maintaining a strong return on investment.
  
• Continuously refine campaign structures, audiences, targeting, and messaging to maximise performance.
  

Performance Optimisation

• Monitor campaign performance across platforms and optimise campaigns based on key metrics such as: Cost per lead, Cost per qualified lead, Cost per application, Cost per paid learner, Lead quality
  
• Conduct structured A/B testing across creatives, audiences, landing pages, and campaign structures to identify the most effective acquisition strategies.
  
• Continuously optimise campaigns to improve lead quality and downstream conversion rates across the learner acquisition funnel.
  

Collaboration with Content and Creative

• Partner with the Content and Social Media Specialist and the creative team to develop high-performing marketing creatives.
  
• Provide data-driven feedback on messaging, formats, and creative performance to guide future campaign development.
  
• Ensure marketing assets align with campaign objectives and audience needs.
  

Channel Expansion and Growth

• Identify new acquisition opportunities across emerging digital platforms and marketing channels.
  
• Test and validate new campaign strategies that expand reach while maintaining strong return on investment.
  
• Scale successful campaigns and continuously explore ways to improve marketing efficiency.
  

Data, Attribution and Reporting

• Work closely with the Marketing Operations Analyst to ensure accurate campaign tracking and attribution across the learner acquisition funnel.
  
• Maintain visibility into campaign performance through dashboards and reporting tools.
  
• Provide regular campaign insights and recommendations that inform broader growth strategy.