Analyst - Master Brand

Requirements

• Bachelor’s degree in marketing, Statistics, Business Administration or related field
  
• A postgraduate diploma in Marketing, Business Administration or a related discipline would be an added advantage
  
• APCON Certification
  
• Fluency in English and other local languages
  

• Experience with Excel, Power point, Power BI or similar analytics tools
  
• Understanding of regional marketing or FMCG/telco field environment
  

• Develop regional marketing localized campaign briefs based on regional insights to cascade national campaigns to the regions
  
• Collate market insights and maintain the regional competitive intelligence database.
  
• Develop regional marketing tactical plans and activation initiatives for product education and uptake
  
• Work with the integrated marketing agencies to develop regional communication and BTL campaigns for product uptake
  
• Support the planning, coordination, and tracking of regional campaign execution across multiple channels (digital, OOH, traditional, experiential, trade).
  
• Manage and update deployment trackers, creative material logs, and vendor schedules to ensure timely delivery of marketing assets.
  
• Track campaign performance metrics (reach, engagement, conversions, and adoption) and produce weekly/monthly reports using Power BI and Excel
  
• dashboards.
  
• Conduct trade visibility audits and ensure MTN’s brand identity compliance across POS, retail, and promotional materials.