Analyst - Mobile Advertising Operations

Requirements

• First Degree in Marketing, Mass Communication, Business Administration, Economics, Statistics, Computer Science, Data Analytics, or related disciplines.
  

• Hands-on experience managing campaigns on Meta Ads Manager, TikTok Ads, Google Ads, DV360, or programmatic platforms.
  
• Understanding campaign trafficking, audience targeting, optimization, tracking, and reporting.
  
• Experience with digital media metrics such as CTR, CPC, CPM, CPA, ROAS, conversions, reach, and engagement.
  
• Familiarity with tracking tools, pixels, tags, UTMs, and campaign attribution frameworks.
  

• Monitor campaign spends utilization, budget pacing, revenue tracking, and advertising delivery efficiency.
  
• Support campaign reconciliation, reporting validation, and operational billing processes.
  
• Ensure accurate setup, trafficking, monitoring, and optimization of digital advertising campaigns.
  
• Maintain adherence to internal campaign execution processes, platform governance standards, and operational SLAs.
  
• Track operational KPIs and escalate campaign risks, delivery issues, or underperformance, where necessary.
  
• Develop reports, dashboards, and insights for campaign management and business performance reviews.
  
• Validate campaign performance data across multiple advertising platforms and reporting systems.
  
• Coordinate with internal sales, product, analytics, and technology teams to ensure smooth campaign execution.
  
• Support campaign testing, troubleshooting, and QA processes before and during campaign execution