Brand Management Specialist - Projects

Requirements

· A bachelor’s degree in any discipline.

· Minimum of 2–4 years relevant experience in brand management, marketing, communications, or related fields.

· Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

· Strong understanding of brand building, brand identity systems, and brand communication.

· Experience working with both digital and traditional marketing channels.

· Ability to utilize market research, consumer insights, and brand analytics to inform brand strategy.

· Proficiency in Microsoft Office Suite; familiarity with design tools (e.g., Canva, Figma, Adobe Suite) is an added advantage.

· Excellent communication, storytelling, and presentation skills.

· Support the development and execution of the company’s brand strategy to ensure strong brand positioning and equity.

· Maintain consistent brand identity across all internal and external communication channels.

· Assist in managing the organization’s visual identity, brand assets, tone of voice, and brand guidelines.

· Support brand campaigns and initiatives to enhance brand visibility, engagement, and resonance with target audiences.

· Collaborate with creative, digital, and content teams to develop brand-aligned marketing materials.

· Conduct brand performance analysis and track KPIs such as awareness, perception, engagement, and reach.

· Monitor market trends, consumer behavior, and competitor activities to provide insights that guide brand strategy.

· Assist in ensuring that products, services, and communications are aligned with brand standards.

· Coordinate brand-related events, sponsorships, CSR initiatives, and experiential activations as instructed.

· Support stakeholder engagement initiatives, including relationships with agencies, creative vendors, and media.

· Ensure adherence to brand guidelines across the organization and support internal teams on brand usage.

· Assist in preparing brand reports, presentations, and dashboards for leadership decision-making.