Content Writer

Requirements

• Experienced level; 3-4 years of professional writing and editorial experience, preferably
  
• in the Fintech, Lifestyle, Education, or Startups.
  
• A diversified portfolio of writing samples is required.
  
• Demonstrated track record of writing and producing digital and print content for a range of target audiences.
  
• Track record of using purposeful storytelling to drive organizational impact and business results.
  
• Experience translating technical information into compelling human stories for a general audience.
  
• Understand storytelling and marketing copywriting trends across varied media types.
  
• Strong grasp of storytelling and marketing copywriting trends across media types.
  
• Basic understanding of SEO principles and ability to apply them to content strategy.
  
• Excellent project management skills and attention to detail.
  
• Openness to learning financial principles and concepts, with curiosity and adaptability to new knowledge.
  

• Plan, develop, and manage content delivery across all marketing channels (social media, website, blog, PR articles, email, newsletters).
  
• Conduct research to understand customer personas and track emerging trends in content marketing and financial literacy.
  
• Write short- and long-form content for Zedcrest Wealth’s website, blogs, email, and social media to increase brand awareness, lead generation, and community growth.
  
• Manage posting and publishing of content across allocated channels.
  
• Ensure tone, style, and voice are consistent with Zedcrest Wealth’s values and mission.
  
• Strategize and improve content delivery and promotion to meet business objectives.
  
• Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership.
  
• Apply basic SEO principles to content creation and publishing, ensuring optimized visibility and reach across search engines.
  
• Work closely with the Research and Portfolio Management team to create research-driven, intelligent content that strengthens Zedcrest Wealth’s thought leadership in financial literacy and wealth management.