Creative & Multimedia Lead

Key Responsibilities

• Translate communication briefs into strong visual concepts and provide creative direction for digital campaigns, corporate storytelling, executive communications, events and special projects

• Lead the design and production of social media creatives, infographics, digital adverts, presentations, web assets, campaign materials and other visual communications.

• Plan and oversee storyboarding, scripting support, filming, editing, colour correction, sound, animation, motion graphics and final delivery of videos and multimedia content.

• Plan and coordinate corporate, executive, event, site and campaign photography; ensure appropriate selection, captioning, consent, storage and use of images.

• Apply and enforce the Group’s visual identity and digital brand standards across all creative outputs; identify and correct inconsistencies.

• Manage briefs, production schedules, review cycles, approvals and final artwork delivery, ensuring accuracy, technical quality and timely execution.

• Maintain a structured, searchable repository of approved photographs, videos, design files, templates, fonts and brand assets with appropriate usage controls.

• Prepare briefs, evaluate proposals and coordinate agencies, production houses, photographers and other vendors; monitor quality, timelines and agreed deliverables.

• Track relevant creative, platform and production trends and recommend formats, tools and techniques that improve quality, speed and audience engagement.

Key Requirements

Education and Work Experience

• Bachelor's degree or equivalent qualification in Graphic Design, Fine/Creative Arts, Multimedia, Film Production, Digital Media, Mass Communication or a related discipline.

• Minimum of 7 years' relevant experience in graphic design, video production, multimedia content or creative direction, with evidence of increasing responsibility.

• A strong portfolio demonstrating corporate design, digital campaigns, video, animation and multimedia storytelling is required.

• Experience supporting a large corporate brand, media organisation or leading creative agency is desirable.

Functional Competencies

• Advanced graphic design, layout, typography and visual storytelling skills.

• Video production, editing, motion graphics, animation and audio-visual quality control.

• Proficiency in relevant Adobe Creative Cloud applications or equivalent professional tools.

• Photography planning, art direction and image selection.

• Strong understanding of brand identity systems and digital platform specifications.

• Creative briefing, storyboarding, production planning and quality assurance.

• Digital asset management, file organisation and version control.

• Agency, freelancer and production-vendor coordination.

• Ability to prioritise multiple fast-moving assignments without compromising quality.