Mapping of Radio Stations and Social Media Platforms for National Social Register (NSR) Awareness Campaigns

Qualifications

• A minimum of a bachelor’s degree in mass communication, Media Studies, Communication for Development, Social Sciences, Digital marketing /communication, Development Studies, or a related field. A master’s degree will be an added advantage.
  
• At least 5 years of experience conducting media research, communication assessments, audience analysis, or similar assignments.
  
• Demonstrated experience in designing and implementing media mapping or communication-related studies.
  
• Strong analytical, report writing, and presentation skills.
  
• Experience working with development organisations, donor-funded projects, or social protection programmes will be an added advantage.
  
• Proficiency in Microsoft Office applications and relevant data analysis tools.
  

Objectives

• Identify radio stations with strong listenership and wide audience coverage across the target states and the FCT.
  
• Assess radio stations based on audience demographics, language use, programme formats, credibility, and relevance to target populations.
  
• Identify key social media platforms, online communities, and micro digital influencers with significant reach and engagement.
  
• Analyse audience demographics, engagement levels, content trends, and platform relevance for awareness campaigns.
  
• Generate state-specific insights on media consumption patterns and communication preferences.
  
• Develop a comprehensive database of radio stations, social media platforms, and influencers across different audience size categories to support NSR awareness and mobilisation campaigns.
  
• Generate evidence-based recommendations to inform the ESSPIN communication and advocacy strategy.
  

Scope of Work

The consultant/firm will undertake the following tasks:

• Participate in an introductory meeting with the ESSPIN project team.
  
• Develop and submit an inception report detailing the approach, methodology, and workplan.
  
• Design a media mapping tool and methodology for assessing audience reach, credibility, engagement, and relevance.
  
• Identify radio stations with high listenership and wide coverage across the focal states and the FCT.
  
• Assess language use, audience demographics, programme types and rate cards.
  
• Identify key social media platforms, micro-influencers, and online communities relevant to the target locations.
  
• Analyse social media engagement levels, audience demographics, and content trends.
  
• Present findings and recommendations to ActionAid Nigeria and the ESSPIN project team.