Marketing & Communications Lead

The right candidate will likely have:

• 7–12 years of marketing experience across both digital and traditional channels
  
• Proven track record of multi-channel campaigns with measurable commercial outcomes
  
• Strong digital marketing depth – Meta, Google, LinkedIn, programmatic, SEO/SEM, CRM automation
  
• Experience interacting with C-suite executives
  
• Ability to step in for the VP where required – confident engaging internal and external stakeholders
  
• Professional maturity and leadership presence
  
• Structured execution capability – plans, budgets, dashboards, reporting
  
• Bachelor's degree in Marketing, Business, Communications, or a related field
  

Strategic Marketing & Brand Leadership

• Develop and execute comprehensive marketing strategy for WTC Abuja
  
• Elevate brand positioning to align with global real estate and trade service standards
  
• Lead annual marketing planning, budgeting, and performance reviews
  

Digital Marketing & Performance Management

• Oversee campaigns across Meta, Google, LinkedIn, and programmatic channels
  
• Build data-driven digital funnels for lead generation, membership acquisition, leasing, and events
  
• Manage website optimization, SEO/SEM performance, analytics, and content architecture
  

Traditional & Corporate Marketing

• Lead development of brochures, print ads, outdoor campaigns, corporate communications, and event marketing
  
• Partner with media agencies and vendors for ATL and BTL campaigns
  
• Oversee corporate collateral including investment/pitch decks and executive-level presentations
  

Content, Communications & PR

• Own content strategy across social, digital, print, events, and stakeholder communications
  
• Manage press engagement, talking points, crisis communications, and brand reputation
  
• Drive storytelling that reinforces WTC Abuja's premium positioning
  

Customer & Market Intelligence

• Conduct market research, competitive analysis, and customer segmentation
  
• Translate insights into actionable recommendations for sales and executive leadership
  
• Monitor industry trends (real estate, memberships, trade services, events) to ensure competitiveness
  

Sales Enablement

• Work closely with Sales, Trade Services, and Operations to ensure marketing directly supports commercial objectives
  
• Develop toolkits and campaigns that drive measurable revenue outcomes
  
• Train internal teams on brand standards, lead management, and campaign execution where required
  

Events & Partnerships

• Lead planning and execution of high-impact corporate events, trade delegations, business mixers, and industry conferences
  
• Build and manage partnerships with embassies, chambers of commerce, global trade bodies, and investment agencies
  
• Strengthen WTC Abuja's positioning within global trade and business ecosystems
  

Team Leadership & Vendor Management

• Manage internal marketing staff and external vendors including designers, media agencies, digital consultants, and event partners
  
• Ensure timely, high-quality delivery across all marketing outputs
  
• Negotiate vendor contracts and monitor performance against agreed deliverables