Marketing Lead/Head Of Storytelling

What You'll Own

Narrative & Brand Voice

• Own and define the company's voice across LinkedIn, pitch decks, whitepapers, keynote presentations, and product messaging
• Ensure consistency in tone and storytelling across all internal and external communications

Thought Leadership & Strategic Content

• Lead the development and publishing of the company's annual report
• Create high-impact, ROI-driven case studies and campaign assets that drive conversions—not just engagement
• Translate complex cybersecurity and AI concepts into clear, compelling narratives

Media & Market Influence

• Secure earned media placements in leading publications such as Forbes Africa, FT Africa, TechCabal, BusinessDay NG, and TechCrunch
• Position the company as a thought leader within the African and global tech ecosystem

Audience-Centric Messaging

• Develop a messaging matrix tailored to key ICPs: CISO, CFO, startup founders, investors, and technical leaders
• Align messaging with B2B buying psychology and decision-making dynamics

Sales & Leadership Enablement

• Coach sales teams and leadership on how to communicate effectively in high-stakes environments
• Shape narratives used in boardrooms, investor meetings, and enterprise sales conversations

Who Will Thrive in This Role

• A proven storyteller with a strong portfolio of impactful work—not just potential
• Someone deeply rooted in the African market, with the ability to write for Lagos, Nairobi, and Accra audiences authentically
• A strategic thinker who understands how storytelling drives revenue and brand positioning
• An adaptable writer who can shift tone seamlessly—from board-level reports to engaging social content
• A self-starter who takes full ownership—from ideation to execution
• An individual who thrives in a fast-paced, high-impact environment with minimal supervision

Key Performance Indicators (KPIs)

• Quality and consistency of brand narrative across all channels
• Earned media placements and thought leadership visibility
• Conversion impact of case studies and campaign assets
• Engagement and influence metrics across key platforms (e.g., LinkedIn)
• Effectiveness of messaging across different ICPs
• Sales enablement impact (deal acceleration, narrative adoption)

Qualifications & Experience

• 5+ years of experience in B2B SaaS marketing within the African tech ecosystem
• Proven track record of producing high-impact storytelling and thought leadership content
• Deep understanding of B2B buying behavior across technical and executive audiences (CISO, CRO, CTO, CFO)
• Experience working with or within high-growth tech or cybersecurity environments
• Strong portfolio demonstrating narrative development, media placements, and strategic campaigns
• Excellent writing, editing, and communication skills