Marketing Manager

• Develop and implement integrated marketing campaigns across digital and offline channels.
• Manage marketing activities across social media, search, display advertising, websites, and messaging platforms.
• Plan and coordinate physical activations, promotions, market research, and community engagement initiatives.
• Work closely with the Sales team to generate leads and support customer acquisition activities.
• Develop marketing materials, promotional content, and campaign resources to support sales initiatives.
• Monitor and evaluate campaign performance, including its contribution to lead generation and sales.
• Coordinate the work of internal stakeholders, freelancers, agencies, and other external marketing partners.
• Prepare and manage marketing budgets and ensure effective allocation of resources.
• Research market developments, customer trends, and competitor activities.
• Provide regular marketing performance updates, insights, and recommendations to management.
• Identify opportunities to improve brand visibility, customer engagement, and marketing effectiveness.
• Ensure marketing projects are delivered within agreed timelines and budgets.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum of 3 years' experience in marketing.
• Demonstrated experience developing and executing performance-focused marketing campaigns.
• Experience managing marketing budgets and external vendors or agencies.
• Strong understanding of both digital and offline marketing channels.
• Excellent communication and interpersonal skills.
• Strong project management and organisational abilities.
• Ability to work effectively with Sales and cross-functional teams.
• Good analytical skills with the ability to interpret campaign and market data.
• Creative, proactive, and commercially minded approach to marketing.