Closing: Apr 30, 2024
This position has expiredPublished: Apr 22, 2024 (12 days ago)
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Job Summary
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- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 7 years experience in marketing roles, preferably in the beverage or FMCG industry.
- Strong understanding of marketing principles, market research techniques, and digital marketing strategies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively, innovate, and drive results in a fast-paced environment.
- Proficiency in marketing tools and platforms (e.g., CRM software, Google Analytics, social media management tools).
- Demonstrated leadership capabilities, with experience in managing teams or projects.
Responsibilities
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum of 7 years experience in marketing roles, preferably in the beverage or FMCG industry.
- Strong understanding of marketing principles, market research techniques, and digital marketing strategies.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think creatively, innovate, and drive results in a fast-paced environment.
- Proficiency in marketing tools and platforms (e.g., CRM software, Google Analytics, social media management tools).
- Demonstrated leadership capabilities, with experience in managing teams or projects.
- Create and execute comprehensive marketing plans aligned with company goals and market trends. Identify target customer segments and develop strategies to reach them effectively.
- Manage and enhance the company's brand image through consistent messaging, creative campaigns, and impactful storytelling.
- Lead the planning and execution of new product launches, including market research, positioning, pricing strategies, and promotional activities.
- Oversee digital marketing efforts, including social media, email marketing, SEO/SEM, and website management. Analyze digital performance metrics and optimize campaigns for maximum ROI.
- Coordinate traditional marketing activities such as advertising, sponsorships, events, and PR initiatives to amplify brand visibility and reach.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities, market trends, and customer preferences.
- Collaborate with sales, product development, and other teams to ensure alignment and integration of marketing efforts across the organization.
- Manage marketing budgets effectively, tracking expenses and demonstrating ROI for marketing investments.
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