Marketing Manager

General Purpose:

To develop, establish, and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, and promotional activities of the organization.

Responsibilities:

• Manage and coordinate all marketing, advertising, and promotional staff and activities
  
• Conduct market research to determine market requirements for existing and future products
  
• Analyze customer research, current market conditions, and competitor information
  
• Develop and implement marketing plans and projects for new and existing products
  
• Expand and develop marketing platforms, including social media platforms
  
• Manage the productivity of the marketing plans and projects
  
• Monitor, review, and report on all marketing activity and results
  
• Determine and manage the marketing budget
  
• Deliver marketing activity within the agreed budget
  
• Report on return on investment and key performance metrics
  
• Develop pricing strategy
  
• Create marketing presentations
  
• Liaise with media and advertising
  
• Collaborate with the sales function
  
• Monitor industry best practices
  

Education and Experience:

• Business or marketing-related degree or equivalent professional qualification
  
• Experience in all aspects of developing and managing marketing strategies
  

Technical Marketing Skills:

• Proven experience in customer and market research
  
• Relevant product and industry knowledge
  

Digital Marketing Skills:

• Experience with relevant software applications
  

Key Competencies:

• Excellent written and verbal communication skills
  
• Collaborative skills
  
• Formal presentation skills
  
• Organization and planning
  
• Strategic and critical thinking skills
  
• Data analysis and management
  
• Problem analysis and problem-solving
  
• Team leadership
  
• Persuasiveness
  
• Adaptability
  
• Creativity
  
• Judgment and decision-making