Multimedia & Digital Communications Officer

• Our client is a leading professional membership organization representing key stakeholders within Nigeria's insurance industry.
• The organization plays a significant role in promoting industry growth through advocacy, policy engagement, research, professional development, and strategic collaboration with regulators, government institutions, and industry partners.
• It is committed to strengthening the industry's public image while advancing knowledge sharing, innovation, and sustainable development across the insurance ecosystem.

Role Summary

• Our client is seeking a highly creative, digitally driven, and results-oriented Multimedia & Digital Communications Officer to enhance its digital presence and corporate communications initiatives.
• This role is responsible for managing the organization's website, developing engaging multimedia content, executing digital communication campaigns, and driving audience engagement across multiple digital platforms.
• The ideal candidate combines technical expertise in multimedia production with a strong understanding of corporate branding, digital storytelling, and performance-driven digital communications.

Key Responsibilities
Digital Communications & Website Management:

• Manage and maintain the organization's corporate website, ensuring content remains current, accurate, and visually engaging.
• Oversee website content updates using Content Management Systems (CMS), preferably WordPress.
• Optimize website content and structure to improve user experience and online visibility.
• Support website enhancements and collaborate with technical teams on functionality improvements.

Multimedia Content Development:

• Produce high-quality visual and multimedia content, including graphics, animations, motion graphics, videos, infographics, and digital publications.
• Develop creative assets that support corporate communications, campaigns, events, and brand initiatives.
• Capture, edit, and produce professional photography and video content for digital platforms.
• Ensure all creative outputs align with established corporate branding guidelines.

Social Media & Digital Engagement:

• Develop and implement social media strategies that increase audience growth, engagement, and brand visibility.
• Manage the organization's presence across LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant digital platforms.
• Create engaging content calendars tailored to different audience segments and communication objectives.
• Monitor social media conversations and respond appropriately to strengthen stakeholder engagement.

Digital Campaign Management:

• Plan and execute integrated digital campaigns supporting corporate events, advocacy initiatives, publications, and awareness programs.
• Coordinate multimedia support for conferences, seminars, webinars, and other organizational activities.
• Collaborate with internal stakeholders to develop compelling digital communication materials.

Analytics & Performance Reporting:

• Track website and social media performance using digital analytics tools.
• Measure campaign effectiveness through engagement, reach, conversion, and audience growth metrics.
• Prepare regular performance reports with actionable recommendations for continuous improvement.
• Apply audience insights and analytics to optimize future digital communication strategies.

Brand Management:

• Ensure consistency in visual identity and messaging across all digital communication channels.
• Support initiatives that strengthen corporate reputation and enhance stakeholder perception.
• Stay informed on emerging digital communication trends, tools, and best practices to drive innovation.

Requirements
Education:
Bachelor's Degree or HND in:

• Mass Communication
• Journalism
• Marketing
• Digital Media
• Graphic Design
• Computer Science
• Information Technology or a related discipline.
• Professional certifications in Digital Marketing, Multimedia Production, Graphic Design, Web Development, or related fields will be an added advantage.

Experience:

• Minimum of 5–6 years of relevant professional experience in digital communications, multimedia production, or corporate communications.
• Demonstrated experience managing corporate websites using CMS platforms, preferably WordPress.
• Proven expertise in graphic design, animation, motion graphics, video production, and video editing.
• Strong experience managing corporate social media platforms and delivering measurable audience growth.
• Experience developing multimedia content for corporate campaigns, events, and brand communication initiatives.
• Practical experience using digital analytics and social media insights to evaluate performance.