Estrada International Staffing Solutions
Consulting + 2 more
Description
Digital Communications & Website Management
- Manage and maintain the organization's corporate website, ensuring content remains current, accurate, and visually engaging.
- Oversee website content updates using Content Management Systems (CMS), preferably WordPress.
- Optimize website content and structure to improve user experience and online visibility.
- Support website enhancements and collaborate with technical teams on functionality improvements.
Multimedia Content Development
- Produce high-quality visual and multimedia content, including graphics, animations, motion graphics, videos, infographics, and digital publications.
- Develop creative assets that support corporate communications, campaigns, events, and brand initiatives.
- Capture, edit, and produce professional photography and video content for digital platforms.
- Ensure all creative outputs align with established corporate branding guidelines.
Social Media & Digital Engagement
- Develop and implement social media strategies that increase audience growth, engagement, and brand visibility.
- Manage the organization's presence across LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant digital platforms.
- Create engaging content calendars tailored to different audience segments and communication objectives.
- Monitor social media conversations and respond appropriately to strengthen stakeholder engagement.
Digital Campaign Management
- Plan and execute integrated digital campaigns supporting corporate events, advocacy initiatives, publications, and awareness programs.
- Coordinate multimedia support for conferences, seminars, webinars, and other organizational activities.
- Collaborate with internal stakeholders to develop compelling digital communication materials.
Analytics & Performance Reporting
- Track website and social media performance using digital analytics tools.
- Measure campaign effectiveness through engagement, reach, conversion, and audience growth metrics.
- Prepare regular performance reports with actionable recommendations for continuous improvement.
- Apply audience insights and analytics to optimize future digital communication strategies.
Brand Management
- Ensure consistency in visual identity and messaging across all digital communication channels.
- Support initiatives that strengthen corporate reputation and enhance stakeholder perception.
- Stay informed on emerging digital communication trends, tools, and best practices to drive innovation.
Requirements
Education
Bachelor's Degree or HND in:
- Mass Communication
- Journalism
- Marketing
- Digital Media
- Graphic Design
- Computer Science
- Information Technology or a related discipline.
- Professional certifications in Digital Marketing, Multimedia Production, Graphic Design, Web Development, or related fields will be an added advantage.
Experience
- Minimum of 5–6 years of relevant professional experience in digital communications, multimedia production, or corporate communications.
- Demonstrated experience managing corporate websites using CMS platforms, preferably WordPress.
- Proven expertise in graphic design, animation, motion graphics, video production, and video editing.
- Strong experience managing corporate social media platforms and delivering measurable audience growth.
- Experience developing multimedia content for corporate campaigns, events, and brand communication initiatives.
- Practical experience using digital analytics and social media insights to evaluate performance.
- Knowledge of SEO, Google Analytics (GA4), and paid social media advertising is an advantage.
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