National Communications Officer, (Social Media)

• Bachelor’s degree in Communications, Journalism, Media Studies, Digital Media, Marketing, International Relations, or a related field.
  
• Additional training or certification in digital communications, social media management, or analytics is an asset
  

Experience

• Minimum of three years of professional experience in social media management, preferably within Nigeria.
  
• Demonstrated experience managing multiple social media platforms and tailoring content for different audiences.
  
• Proven experience in social media monitoring, analytics, and performance reporting.
  
• Experience in humanitarian, development, media, or public sector communications is an advantage.
  

A. Social Media Platform Management

• Support the daily management and updating of IOM Nigeria’s official social media platforms, ensuring timely and accurate posts.
  
• Assist in publishing content across platforms such as X, Facebook, Instagram, LinkedIn, and YouTube in line with the communications unit’s plans and priorities.
  
• Maintain a basic social media posting calendar to ensure consistent activity across platforms.
  

• Ensure that posts follow IOM branding, messaging guidance, and communication standards.
  

B. Platform Planning and Key Milestone Support

• Prepare simple social media planners for each platform, taking into account key national and international observances, important events, and institutional milestones relevant to IOM Nigeria.
  
• Assist in preparing posts or small social media messaging packages around these dates to ensure that IOM Nigeria’s online presence reflects important events and priorities.
  

• Support the preparation and posting of short social media bursts or mini-campaigns aligned with key moments, launches, and field activities.
  

C. Social Media Monitoring

• Monitor social media platforms for mentions of IOM Nigeria and migration-related discussions.
  
• Flag potentially sensitive issues, misinformation, or negative narratives to the Chief of Communication in a timely manner.
  

• Track trending hashtags and conversations relevant to migration, youth engagement, and humanitarian issues in Nigeria, and share updates with the communications team.
  

D. Support to Thematic Campaigns

• Assist the communications team in implementing thematic social media campaigns aligned with IOM Nigeria’s priorities.
  
• Work closely with the Media Officer and the Content Creation Officer to ensure campaign content is posted and amplified on social media platforms.
  
• Support the rollout of campaign messaging over defined periods and ensure posts are scheduled and published as planned.
  

E. Content Deployment on Social Media

• Work closely with the Content Creation Officer to ensure that produced photos, videos, graphics, and stories are appropriately packaged and posted across IOM Nigeria’s social media platforms.
  
• Adapt captions and messaging for different platforms to improve engagement.
  

• Ensure that social media posts respect ethical storytelling principles, consent requirements, and IOM communication standards.
  

F. Basic Analytics and Reporting

• Monitor basic performance metrics across social media platforms such as reach, engagement, and follower growth.
  
• Prepare periodic summaries of social media activity and engagement for the Chief of Communication.
  

• Support the communications team by identifying posts or content that perform well and may be replicated or further promoted.