Route to Market Officer

Qualification and Experience

• Minimum of 3 - 6 years of relevant work experience
  
• Bachelor's degree or its equivalent in Management Sciences, Marketing & Business Management
  
• Experience working with productivity suites such as Microsoft Word, Excel, and PowerPoint
  

Commercial planning & activation:

• Support with regional inputs, operational planning, and driving activity execution, as well as measuring the effectiveness of trade activities within coverage.
  
• Implement all central and regional trade activities to close volume gaps within coverage.
  
• Work with the regional sales team to execute sales drivers to enhance sales and deliver regional volume targets.
  
• Interfaces with Sales & Distribution on execution of promotions.
  

Customer Marketing

• It is the most strategic part of trade marketing. Support the development and execution of brand growth drivers and channel/ trade strategies considering regional peculiarities.
  
• Identify and understand key growth drivers of sales within coverage - Regional Profiling to be developed, reported, and updated quarterly.
  
• Develop and implement a periodic field accompaniment plan with the field sales team to generate trade insight, Customer priorities, and opportunities for growth.
  
• Work with Regional Sales and Distribution teams to implement the Win At Retail (WAR) strategy.
  

Market Development:

• This part of trade marketing focuses on strategic positioning of our brand - ensuring superior positioning vs competition
  
• Runs customers and specific market development projects.