Description
- Develop experience- led strategic thinking across campaigns, activations, and brand experiences
- Translate client briefs into clear insights, strategic directions, and idea territories
- Collaborate closely with creative and experience teams to shape and refine ideas
- Build compelling strategic narratives, presentations, and pitch materials
- Ensure strategy aligns effectively with audience experience and execution
- Support client presentations, brainstorming sessions, and ongoing project development
- Identify relevant cultural, consumer, and market trends to inform strategic recommendations
- Contribute to the successful delivery of experiential and brand engagement projects
REQUIRED QUALIFICATIONS
EDUCATION
- Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, Advertising, or a related field
EXPERIENCE
- Minimum of 5 years experience in strategy, brand planning, experiential marketing, advertising, or creative consulting
- Proven experience working on campaigns, activations, experiential projects, or brand engagement initiatives
- Experience collaborating closely with creative and multidisciplinary teams
TECHNICAL & FUNCTIONAL SKILLS
- Strong strategic planning and insight development capability
- Excellent storytelling and presentation development skills
- Ability to connect consumer insight to creative and experiential execution
- Strong understanding of audience behavior, brand strategy, and cultural relevance
- Proficiency in presentation tools such as PowerPoint, Keynote, or Google Slides
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