Sales Representative

Sales Representative

The Sales Representative is responsible for building strong relationships with customers, ensuring optimal product visibility, increasing market penetration, and achieving sales targets across Grocery, Convenience, On-Premise, HoReCa (Hotels, Restaurants & Cafés), E-commerce, and B2B channels.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets within the assigned territory.
• Identify and onboard new customers and outlets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key account customers.
• Ensure compliance with the company’s merchandising and visibility standards.
• Submit accurate daily, weekly, and monthly sales reports.

Requirements

• Bachelor’s Degree or HND in Business Administration, Marketing, Sales, or a related field.
• Minimum of 1–3 years of sales experience in FMCG.
• Strong negotiation and relationship management skills.
• Can work independently and as part of a team.
• Strong communication and interpersonal skills.