Salon Channel Head

Salon Channel Sales & Growth

• Develop and execute strategies to grow the professional salon channel across assigned territories.
• Drive salon registrations, productive outlet coverage, secondary sales, and revenue growth.
• Monitor sales performance against agreed targets and implement corrective actions where necessary.
• Identify opportunities to improve outlet productivity, market penetration, and channel contribution.

Salon Acquisition & Development

• Drive the acquisition and registration of new salon outlets across target markets.
• Build and manage a pipeline of high-potential and premium salon accounts.
• Develop strategies to increase the commercial contribution of premium salons.
• Build strong relationships with salon owners, stylists, educators, and key salon influencers.

Salon Association & Stylist Engagement

• Develop and maintain relationships with salon associations and professional stylist communities.
• Drive participation in relevant industry events, engagements, and professional initiatives.
• Coordinate activities that improve brand visibility and engagement within the salon community.
• Identify partnership opportunities that can strengthen channel presence and commercial performance.

Distributor & Territory Management

• Strengthen salon distribution and product availability across key markets.
• Identify opportunities for market expansion across Lagos, Abuja, Port Harcourt, Uyo, Kaduna, and other strategic territories.
• Work with distributors to improve outlet coverage, product availability, and secondary sales.
• Monitor territory performance and address distribution gaps.

Team Leadership & Development

• Lead, coach, and develop Supervisors and Educators to deliver channel objectives.
• Set clear performance expectations and conduct regular team performance reviews.
• Identify capability gaps and coordinate appropriate coaching, training, and product knowledge initiatives.
• Build a high-performance culture focused on accountability, customer engagement, and commercial results.

Brand Engagement & Product Knowledge

• Coordinate regular product knowledge sessions for field teams, salon outlets, educators, and relevant associations.
• Organize monthly educator engagement/townhall sessions and regional stylist engagement activities within approved budgets.
• Support brand-building initiatives within the professional salon community.
• Ensure teams are equipped with relevant product knowledge and effective selling techniques.

Digital Adoption & Performance Reporting

• Drive consistent adoption and usage of the SFA application across relevant Educator teams.
• Maintain a minimum of 90% SFA adherence and usage.
• Utilize sales data and digital tools to improve outlet management, sales tracking, and decision-making.
• Prepare regular channel performance reports and provide actionable business insights to management.
  

Requirements
Education

• Bachelor's Degree in Business Administration, Marketing, Sales, Management, or a related discipline.
• Professional certification in Sales, Marketing, or a related field is an added advantage.

Experience

• Minimum of 5 years of relevant experience in sales, channel management, business development, or commercial operations.
• Experience in beauty, cosmetics, personal care, FMCG, professional hair care, or a related industry is highly desirable.
• Proven experience managing field-based sales teams and multiple territories.
• Demonstrated experience working with salons, salon owners, professional stylists, educators, distributors, or beauty professionals.
• Strong understanding of secondary sales, outlet productivity, distribution, and channel development.