Social Media Officer/ Content Creator

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
  

• 2–3 years’ experience as a Social Media Manager or Content Creator.
  

• Proven experience managing business social media accounts.
  

• Strong skills in content creation tools (Canva, CapCut, Adobe Suite, etc.).
  

• Understanding of digital advertising and lead generation.
  

• Interest or experience in renewable energy, construction, or technical products is an advantage.
  

• Excellent communication and storytelling skills.
  

• Develop and execute a social media strategy to promote solar installation projects and solar equipment sales.
  

• Plan, create, and publish engaging content (graphics, videos, reels, and captions) across all social media platforms.
  

• Showcase completed and ongoing solar projects, products, customer testimonials, and educational solar content.
  

• Manage daily social media interactions, including responding to comments, messages, and inquiries promptly.
  

• Generate and nurture leads through organic content and support paid advertising campaigns.
  

• Collaborate with sales and technical teams to ensure content accuracy and alignment with business goals.
  

• Track, analyze, and report social media performance, leads, and conversion metrics.
  

• Optimize content and campaigns based on analytics, trends, and audience insights.
  

• Maintain a consistent brand voice and professional online presence across all platforms.
  

• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
  

• Manage both outbound and in-bound calls and enquiries.
  

• Set up and attend follow up meetings with potential customers when necessary.