Qualifications:
5+ years work experience in content marketing and/or journalism in the crypto industry
Native/ near native level English in both written and spoken
Strong project management and team management skills
Ability to turn complex concepts into content that is easy to understand
Strong in writing and communication, but with experience working with other forms of content, such as video and audio
Entrepreneurial mindset with a strong sense of ownership; can work independently and efficiently in a fast paced environment
Experienced in working in a multicultural team and enjoy the diversity
Having prior experience in content localization marketing strategy will be a plus
Understands the SEO best practices such as keyword research and backlink strategies will be a plus
Work cross-functionally with product, BD, operations and research teams to develop a comprehensive content marketing strategy
Leading the inhouse editorial team and freelance writers to produce high quality content, ensuring the content published is consistent in our brand tone and reassuring keeping our neutrality
Set up smart goals, be data-driven, run experiments and campaigns to improve performance
Stay up to date on upcoming cryptocurrency market trends
Conduct competitor analysis to understand the market, and propose potential enhancements we can do on our content strategy
Build workflows and optimize existing processes
Identifying and creating content partnerships with industry thought leaders, media, and other channels
