Coordinator - Digital Community

Education

• A minimum of degree in digital marketing, Communication, PR or related field from an accredited University/Institution
  

Experience:

• A minimum of 2 years total experience in marketing and/or communications.
  
• Experience in Telecommunication or Fintech is preferred.
  
• Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred.
  

Content creation

• Create, schedule, and publish engaging content and campaigns across multiple social media platforms and websites.
  
• Demonstrate strong copywriting skills and asset creation to develop messaging that aligns with MTN’s brand personality and prompts audiences to take action.
  
• Collaborate with MTN's creative agency and marketing stakeholders to build campaigns, content, and strategies for social media engagement.
  
• Execute a content plan to increase awareness about integrated campaigns, product awareness, product education, uptake, and usage.
  

Community Management

• Support the growth and nurturing of MTN's social media audiences, aiming to increase engagement rate and valuable actions.
  
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement.
  

Analytics and Reporting

• Deliver regular analysis and reports on social media metrics, content performance, and campaign results.
  

Trend Monitoring and Research

• Staying updated on the latest trends, tools, and best practices - research industry trends, monitor competitor activities, and identify new opportunities for the brand to leverage on social media platforms.